The Most Successful Casino Influencer Marketing Campaigns
The Most Successful Casino Influencer Marketing Campaigns
In recent years, influencer marketing has become a popular way for casinos to reach new audiences and promote their brand. Here are some of the most successful casino influencer marketing campaigns that have made an impact on social media.
1. The Cosmopolitan, Las Vegas
The Cosmopolitan in Las Vegas partnered with Instagram influencer @muradosmann to create a viral video campaign called #DTLV. The video featured Murad and his wife, Nataly, exploring the downtown area of Las Vegas while showcasing the hotel’s amenities. The campaign generated over 1 million views on Instagram and helped increase brand awareness for The Cosmopolitan.
2. Wynn Resorts, Las Vegas
Wynn Resorts in Las Vegas partnered with YouTube influencer Casey Neistat to create a video series called “The $21,000 Room.” The series followed Casey as he stayed in the Wynn’s most expensive suite and explored the hotel’s amenities. The videos generated over 10 million views on YouTube and helped promote the luxury experience of staying at the Wynn.
3. Mohegan Sun, Connecticut
Mohegan Sun in Connecticut partnered with Instagram influencer @jennifermarieee to create a series of posts showcasing the hotel’s amenities and attractions. Jennifer posted photos and videos of her experiences at the casino, including trying out different restaurants and attending concerts. The campaign generated over 10,000 likes and helped increase engagement for Mohegan Sun on social media.
4. MGM Resorts, Las Vegas
MGM Resorts in Las Vegas partnered with Instagram influencer @jessicaharlow to create a video series called “The Ultimate Girls’ Weekend.” The series followed Jessica and her friends as they explored different MGM properties and tried out different activities, such as spa treatments and pool parties. The campaign generated over 1 million views on Instagram and helped promote the fun and luxurious experience of visiting MGM Resorts.
5. Hard Rock Hotel & Casino, Atlantic City
Hard Rock Hotel & Casino in Atlantic City partnered with YouTube influencer Casey Neistat to create a video series called “24 Hours in Atlantic City.” The series followed Casey as he explored the city and the hotel’s amenities, including trying out different restaurants and playing casino games. The videos generated over 2 million views on YouTube and helped promote the revitalization of Atlantic City.
Conclusion
These casino influencer marketing campaigns demonstrate the power of social media in promoting a brand and reaching new audiences. By partnering with popular influencers, casinos can create engaging content that showcases their amenities and attractions in a fun and relatable way. As social media continues to play a significant role in marketing, we can expect to see more creative and successful influencer campaigns from casinos in the future.